The comprehensive “Spas and the Global Wellness Market” study presented at the recent Global Spa Summit has numerous findings that will impact your spa’s business. Here is one that stuck in my mind, as it suggests how spas can successfully tap into the $1.9 trillion global wellness market.
When consumers were asked what activities they are [...]

They’re Talking About You—But You Can Shape and Benefit From the ‘Conversations’
As little as seven years ago, managing the reputation of your business could be covered using the same techniques that have been used since the invention of the printing press. Communication between a business and consumers was a one-way street: businesses marketed to, and [...]