Archive for the ‘Marketing Idea of the Month’ Category

Top Ten Spa Trends for 2012: A Detailed Look

Our annual Spa Trend report is highly respected among analysts, researchers, business leaders and experts from around the globe, and is your ticket to staying ahead of the curve in the spa and wellbeing industries.

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Happy Older People Live Longer: How to Market to Silver Spa-ers

Older people who are happy, even for a little while, have a 35% lower risk of dying than those who were least happy, according to a British study, of which the results were published in the Proceedings of the National Academy of Sciences. The study is a part of the longest-running British study on ageing.

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Cash In on Going Green: Increase of Natural & Organic Beauty Product Sales

With consumers learning more about the importance of sustainability and “going green,” the demand for products that fit into this lifestyle is ever-growing. In fact, global sales of natural and organic beauty products are projected to reach $9 billion by the end of this year, with product sales to reach $14 billion by 2015, according to Organic Monitor’s upcoming Global Market for Natural & Organic Personal Care Products report. Currently in the United States, Germany and Australia natural and organic product sales capture 10 percent of market share, due to high consumer awareness.

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In Demand: Complementary & Alternative Medical Services

It appears that more people than ever want complementary and alternative medical services, including services like reiki… and even hospitals are listening.
In fact, according to a recent article from the American Medical Association, the number of hospitals in the U.S. offering complementary and alternative medical services has tripled since 2000, with 42 percent of the [...]

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Guaranteed Tips to Increase Christmas Bookings

’Tis the season for some feel-good spa deals! As Christmas approaches, consumers are keen on finding the very best values around, whether it’s a group booking discount for the family, a spa package special for couples, or a destination spa special to give as a Christmas gift. So if you’re not taking advantage of our Spa Deal section – a FREE component of your Professional or Stay Spa SpaFinder overview listing – we strongly encourage you to do so. Plus, as a special present from us to you, post double deals this Christmas!

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Target Teens & Tweens: Kid Friendly Spa

More spas are catering to a younger clientele, as parents aim to teach their little darlings the benefits of a healthy lifestyle at an earlier age and studies show that being young doesn’t necessarily mean being stress-free. A 2009 study by the American Psychological Association reported that 30% of tweens (ages [...]

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The Power of Online Reviews

Online consumer reviews continue to be a source of decision swaying when it comes to purchases, according to a new study by the 2011 Online Influence Trend Tracker from Cone Inc. public relations and marketing firm and first reported by Media Post. 80% of consumers say they changed their [...]

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Autumn is Here: Back to Spa

People want to look rejuvenated, plus people get stressed-out quickly. Autumn conjures seasonal flavours and christmas build-up. Here are a few simple tips on how SpaFinder can help you to leverage the flavours, feel and signs of this special time of year.

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Build a Virtual Relationship with Clients to Increase Loyalty

Are you communicating with your client database? If not, you could be missing out on some valuable relationship-building with your clients. Here are three simple emails that your clients won’t delete, which will build loyalty and increase your bottom line.

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Man-Friendly Approach at the Spa

One of the year’s prominent trends is an increase in the diversity of spa-goers, and this includes men who are becoming more comfortable with visiting spas for relaxation and routine grooming. In SpaFinder’s trend predictions for 2011, Susie Ellis noted that both resort and day spas are taking a more “man-friendly” approach, and spas and [...]

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