The comprehensive “Spas and the Global Wellness Market” study presented at the recent Global Spa Summit has numerous findings that will impact your spa’s business. Here is one that stuck in my mind, as it suggests how spas can successfully tap into the $1.9 trillion global wellness market.

When consumers were asked what activities they are most likely to pursue to enhance wellness, the top three answers were exercise, eat better, and visit a spa. This means you should consider tying your spas marketing messages to wellness – and if you offer exercise and healthy eating programs, be sure they are at the top of your activities’ list. Read the full study here