They’re Talking About You—But You Can Shape and Benefit From the ‘Conversations’
As little as seven years ago, managing the reputation of your business could be covered using the same techniques that have been used since the invention of the printing press. Communication between a business and consumers was a one-way street: businesses marketed to, and [...]

Let’s admit it. A less-than-perfect review isn’t something anybody wants, but it doesn’t have to be the end of the world. There are ways to successfully resolve negative online reviews that will likely satisfy your disgruntled client—and ultimately strengthen your business.

1)      Contact the consumer: Seek to rectify the situation by reaching out to your dissatisfied [...]